What I’m All About…

Hi! I’m Emily, a designer and creative director passionate about crafting meaningful, story-driven brands. With a background in architecture and years of experience in design, I bring a unique perspective that blends technical expertise, artistry, and a human-centered approach. My career began in architectural design, where I honed my skills in creating spaces that inspire and connect. Now, I channel that same dedication into helping businesses build cohesive, personality-rich brands across digital, visual, and physical touchpoints.

For me, design is about more than aesthetics—it’s about telling a story and creating experiences that resonate. I draw inspiration from nature, art, and my travels, infusing every project with creativity and authenticity. Outside of work, you’ll often find me painting intricate designs, crafting functional art pieces, surfing, or exploring the outdoors in search of fresh inspiration.

I’m here to collaborate with visionary business owners who value creativity, craftsmanship, and the power of design to elevate their brands. Let’s bring your ideas to life!

My Design Roots

My creative journey began long before I ever picked up a sketchbook professionally. As a child, I launched my first business making and selling jewelry—a humble yet powerful start to my entrepreneurial spirit. This early experience taught me the value of design, craftsmanship, and the satisfaction of turning ideas into tangible products.

I pursued my passion for design further by studying architecture at Carleton University, where I learned how to bring art and function together. My years in the architectural world shaped my approach to design—thoughtful, structured, and deeply focused on the human experience. However, I found myself craving faster-paced projects and more creative freedom, which led me to transition into my brand design work and eventually, this studio.

Building on this diverse background, I now bring a multidisciplinary approach to every project, merging digital, visual, and physical design to create holistic branding solutions. Whether working with startups or established brands, my mission is to develop immersive and interactive brand experiences that go beyond conventional branding, helping businesses tell their unique stories in a way that leaves a lasting impact.

Services

  • Looking for a cohesive and immersive brand identity that aligns every facet of your business with your vision?

    This service encompasses a full-scale, top-down approach to brand design, ensuring all visual, physical, and experiential elements work together harmoniously.

    What’s Included:

    • Concept Development: Craft the overarching creative vision, ensuring it aligns with your business goals and target audience.

    • Visual Identity Execution: Create and refine brand logos, typography, color schemes, and style guides for consistent application across platforms.

    • Digital Brand Presence: Design websites, e-commerce interfaces, and social media templates tailored to your brand’s aesthetic and usability needs.

    • Packaging & Product Design: Develop compelling packaging and product designs that enhance your brand’s impact in physical spaces.

    • Experiential Elements: Plan and design branded physical environments, signage, and customer touchpoints to create memorable in-person experiences.

    • Creative Consultancy: Offer strategic advice and oversight throughout the design process to ensure every element reflects your brand’s personality and goals.

  • Craft a strong foundation for your brand with clear direction and cohesive visuals.

    Brand Strategy:
    Define your core values, tone of voice, audience, and goals to guide all branding efforts.

    Visual Identity Design:
    Develop logos, colour palettes, typography, and style guides tailored to your brand’s personality.

    Brand Guidelines:
    Comprehensive documentation to ensure consistent implementation across all platforms and touchpoints.

  • Transform physical touchpoints into immersive brand experiences.

    Packaging Design:
    Develop visually striking and functional packaging that highlights your product and communicates your brand’s essence.

    Retail & Environmental Graphics:
    Implement bold, brand-aligned visuals for retail spaces, pop-ups, or exhibitions to make your presence unforgettable.

    Signage & Wayfinding:
    Craft functional and stylish signage systems that enhance user experience.

    Print Collateral:
    Create brochures, business cards, stationery, and other branded materials to establish a professional and cohesive presence.

    Custom Design Elements:
    Incorporate bespoke details, such as labels, wraps, or inserts, that add a personal touch to your brand story.

  • Social Media Assets
    Stand out online with custom-designed social media templates and graphics. These assets ensure your brand's voice and style shine consistently across platforms, fostering engagement and recognition.

    Print Materials
    Enhance your offline presence with polished print collateral, including brochures, flyers, and posters, tailored to reflect your brand's personality and purpose.

    Integrated Campaigns
    Connect the dots between digital and print with cohesive campaign designs that align all touchpoints. From Instagram stories to promotional mailers, every piece works together to tell a unified brand story.

  • ailored solutions for unique project needs that require innovative, bespoke design.

    This service is ideal for businesses seeking highly customized branding elements or design solutions that extend beyond traditional offerings. Whether for a niche project, a special launch, or a distinct branding requirement, we offer tailor services designed to meet specific goals with precision and creativity.

    What Might This Be?

    • Limited-Edition Branding:
      Special designs for seasonal campaigns, product launches, or exclusive offerings.

    • Functional Artistic Elements:
      Custom creations, such as artistic displays, installations, or branded objects, blending form and function.

    • Special Projects: Collaborate on unique design challenges, from custom materials to highly specialized branding needs.