Knötra Knitwear
Project Scope: Brand Identity Design & Direction
Industry: Fashion/Knitwear Line
Completion Date: 12.2024
Brand identity design and creative direction for Knötra Knitwear - a boutique knitwear brand. The following branding includes visual identity design, custom brand illustrations and brand collateral design for a cohesive design that bridges all touchpoints. The result is a brand that invites tranquility through a gentle and warm visual narrative woven through all brand facets.
Visual Identity
The visual identity for Knötra includes a logo suite, colour palette, brand typography and custom brand patterns. The logo utilizes a clean and minimal type with subtle curves that reference the way a well-structured cozy knit sweater perfectly hugs your body. The branding is refined and approachable, emitting a sense of comfort and winter holiday nostalgia.
Illustrated Assets
Custom illustrations were created for the Knötra brand. These artisan design elements, created by ED, go hand in hand with Knötra’s core ethos to prioritize quality craftsmanship and beauty in all of their products.
Brand Collateral
Knötra’s collateral is custom designed, integrating their brand illustrations and patterns for truly distinct experience across every element. The customer experience is consistently reinforced by the brand’s identity to leave a lasting and memorable impression.
Design Process
Take a peek behind the scenes of Knötra Knitwear’s brand design process. The creative direction developed by envisioning the essence of the brand through sketches of the customer experience, while visual cues were inspired by vintage knitting patterns.
