Knötra Knitwear
Project Scope: Brand Identity Design & Direction
Industry: Fashion/Knitwear Line
Completion Date: 12.2024
Brand identity design and creative direction for Knötra Knitwear - a boutique knitwear brand. The following branding includes visual identity design, custom brand illustrations and brand collateral design for a cohesive design that bridges all touchpoints. The result is a brand that invites tranquility through a gentle and warm visual narrative woven through all brand facets.
Brand Strategy
Who is Knötra? This is the fundamental question that is the foundation behind the entire creative direction and brand design for Knötra Knitwear. The answer; a hand-crafted boutique knitwear brand that sells limited-edition knit pieces made with only the best quality materials. The brand prides itself in their commitment to artistry and quality for a fashion-forward and sustainably-conscious market. Knötra is refined and comforting. They are inviting and approachable while earning respect and appreciation for their high-standard craftsmanship and product quality. As such, the branding design approach is grounding and nostalgic; utilizing raw material motifs, calming tones and a polished overall style. The Knötra brand experience is like visiting grandma in the winter. Relax, sit back and put your mind at ease in their soft care. Get comfortable as you enjoy a hot cup of cocoa by a glowing fire. It is from this vision that the design for Knötra Knitwear’s branding was born.
Visual Identity
The visual identity for Knötra includes a logo suite, colour palette, brand typography and custom brand patterns. The logo utilizes a clean and minimal type with subtle curves that reference the way a well-structured cozy knit sweater perfectly hugs your body. The branding is refined and approachable, emitting a sense of comfort and winter holiday nostalgia.
Illustrated Assets
Custom illustrations were created for the Knötra brand. These artisan design elements, created by ED, go hand in hand with Knötra’s core ethos to prioritize quality craftsmanship and beauty in all of their products.
Brand Collateral
Knötra’s collateral is custom designed, integrating their brand illustrations and patterns for truly distinct experience across every element. The customer experience is consistently reinforced by the brand’s identity to leave a lasting and memorable impression.
Design Process
Take a peek behind the scenes of Knötra Knitwear’s brand design process. The creative direction developed by envisioning the essence of the brand through sketches of the customer experience, while visual cues were inspired by vintage knitting patterns.
