Lost Soul Surf Club

Project Scope: Brand Identity Design

Industry: Surf Club

Completion Date: 01.2025

Brand design for Lost Soul Surf Club; an online platform dedicated to fostering a community for those with a new-found love for surfing. Lost Soul cultivates a supportive community for those navigating the often intimidating and isolating journey of the surfing learning curve. The club brings together like-minded beginner to intermediate surfers, offering support, guidance and informative materials through online platforms. The branding reflects the club’s objectives through playful and aspirational design elements.

Design Concept

The design concept behind Lost Soul Surf Club pulls inspiration from the surf community, conveying a sense of adventure and determination. The brand’s key words are BRAVE, UNABASHED and STOIC. The primary logo’s illustrated character references the singularity of the sport of surfing as well as getting lost in paradise while on the constant hunt for new breaks. The board strapped to a motorbike is reminiscent of surf trips through Indonesia, the holy mecca for surfers around the world.

Brand Assets

Brand assets include brand typography, a colour palette derived from coastal scenery as well as a custom illustrated pattern of individual surfers. The pattern is a nod to the collective nature of the club, bringing together individuals on their own journey.