Restful Moments
Project Scope: Brand Identity Concept Design
Project Type: Kids Clothing Brand
Completion Date: 08.2024
Brand identity design for Restful Moments, a pajama brand for curious kids. The branding is inspired by worlds filled with whimsical creatures, spirited adventures and our favourite bed time stories featuring fantastical beasts that roar their terrible roars and gnash their terrible teeth! This is a brand for little humans with huge imaginations, pulling design themes from the monsters lurking under the bed as tiny toes get tucked quickly under cozy covers! Assets created for this project include a logo suite, packaging design, hang tags and an illustrated brand pattern.
Packaging Design
Packaging design concepts for Restful Moments. The designs utilize the branding’s playful themes to create exciting unboxing experiences that translate across age groups. All details tie back into the brand’s monster under the bed motif to emit joy and surprise for kids of all ages.
