Sipster Hard Seltzer

Sipster is a vibrant hard seltzer brand designed to communicate the brand’s fun focused and laid back personality. The branding’s bold, tropical aesthetic combines eye-catching colours, playful typography, and a curated aesthetic to capture the brand’s adventurous spirit. The brand’s identity reflects the attitude of Sipster’s products. The artful branding and packaging evokes the carefree and social attitude that the brand encourages to connect with their target market of millennial and Gen Z consumers.