Sizzle & Savour
Project Scope: Brand Identity Design & Direction
Industry: Food & Beverage/Hospitality
Completion Date: 08.2024
Brand design for Sizzle & Savour, a modern take on the classic steakhouse. The branding, custom illustrated pattern and style was inspired by the restaurant’s ever evolving menu focused on simple, seasonal ingredients brought together through traditional cooking methods from around the world. The brand design channels the restaurant’s mission to present enriching dishes with unexpected flavours through playful typography and iconography.
Brand Strategy
Sizzle & Savour’s design direction tells the story of an upscale restaurant that is luxurious but not pretentious. The steakhouse brings guests together for a unique dining experience that celebrates bold flavours and experimental cuisine. The branding’s use of playful illustrated elements and the edgy wordmark lettering conveys the brand’s key themes and reflects the tone of the guest experience. The colour palette is subdued to counter balance the brand’s visual motifs, creating a visual identity that is refined yet spirited.
Brand Assets
Sizzle & Savour’s visual identity include a logo suite, colour palette, brand typography and custom illustrated elements for use as icons and an original brand pattern.
Brand Collateral
The branding for Sizzle & Savour was applied across various brand collateral to create a unified brand experience that is conveyed through all touchpoints, from takeaway packaging to in-house coasters and the menu design.
