Third Space Interactive
Project Scope: Brand Identity Design
Industry: Architectural Technology
Completion Date: 08.2025
Branding for an architectural visualization + technology company.
The brand identity establishes an immediate recognition of the brand’s position within the industry, illustrating how they gamify digital technologies to deliver analysis solutions. The logo suite features a “T” with an axonometric inspired by 3D modeling and spatial thinking.
Third Space Definition:
Third spaces are locations, both physical and metaphorical, that foster social interaction and community outside of the typical “first” (home) and “second” (work/school) spaces. These can be physical spaces like cafés, bars, gyms, clubs, and online communities.
Visual Identity
The logo suite references 3D modelled buildings and an app icon to convey the brand’s position as a digital technology and visualization system for the architectural industry.
The brand colours are inspired by pixel colours and the colours used on game controller buttons. The palette utilizes a light tint on each colour to give the brand’s palette a soft vintage tone.
