Navan Apparel

Navan Apparel is a passion project for a women’s thermal underwear line. For this project, I developed the full brand concept and a collection of brand assets. The brand identity was inspired by the playful design styles of 60’s and 70’s ski wear. The logo features custom lettering that subtly mirrors mountain slopes, a nod to the brand’s ski theme and its cold-weathered raison d’etre. The brand’s concept draws inspiration from vintage ski wear design and marketing themes, blending them with a modern urban tone. This approach establishes a unique and vibrant brand identity that resonates with the target consumer base, conveying a sense of fun and nostalgia while maintaining a contemporary edge.